Head Marketing – Brand and Communications

Ecobank Uganda is hiring a Head Marketing – Brand and Communications with the following key duties and responsibilities;

Key Duties and Responsibilities:

CUSTOMER CENTRICITY

• Develop and execute customer-driven marketing strategies.
• Ensure a consistent and compelling brand experience across all customer touchpoints.
• Leverage customer insights and feedback to improve products and services.
• Strengthen customer relationships and stakeholder engagement.

BUSINESS AND FINANCIAL PERFORMANCE

• Develop and implement integrated marketing strategies aligned to revenue growth and profitability objectives.
• Translate business goals into actionable marketing and product plans.
• Drive product profitability, new product development, and market penetration.
• Manage and optimize marketing budgets to maximize return on investment (ROI).
• Monitor campaign effectiveness and report on performance and revenue contribution.
• Drive digital adoption, product uptake, and cross-selling initiatives.

CONTROLS AND PROCESSES

• Ensure compliance with regulatory requirements and internal policies.
• Maintain strong brand governance and quality standards.
• Manage third-party vendors and agencies through effective SLAs and contracts.
• Track and report on marketing effectiveness and risks.
• Identify and mitigate reputational and operational risks.

MUST-WIN BATTLES

• Drive digital marketing transformation and innovation.
• Strengthen brand positioning and visibility in the market.
• Improve marketing ROI through data-driven insights.
• Enhance customer acquisition and retention.
• Support product growth and cross-selling initiatives.

PEOPLE MANAGEMENT

• Lead, coach, and develop a high-performing marketing team.
• Set clear performance objectives and conduct regular appraisals.
• Identify and address training and development needs.
• Promote a culture of collaboration, innovation, and accountability.

Qualifications, Skills and Experience:

• Bachelor’s degree in marketing, Business Administration or related field.
• Postgraduate qualification/CIM is an added advantage

EXPERIENCE

• 8–10 years’ experience in marketing, preferably in banking or FMCG.
• Strategic thinking and business acumen
• Leadership and people management
• Strong communication and stakeholder engagement
• Analytical and data-driven decision-making skills

How to Apply:

All suitably qualified and Interested applicants should apply online at the link below.

Click Here

NB: Only shortlisted candidates will be contacted.